Our experience of executing assignments in the following geographies gives us the confidence to do work for our clients in any region of the world. Click below to know more about our experience.



India  
       

Market Study for <10MW Captive Power Plants for Energy & Environment Company: Analysis of the Indian market for small solid-fuel-fired captive power plants. Assessment of acceptability of solid fuels and turnkey plant supply among various industries, estimation of market potential, impact of New Electricity Act 2003 and other major developments/trends. Strategies to boost the potential business volumes. The client has entered this field, investing in a strong setup and necessary resources to address the business opportunity.

Diagnosis of Operations and providing Strategic Directions for an MNC in Architectural Systems: Analysis of operations since launch, understanding strengths and help in identifying new segments for focus within existing resources. Current product portfolio includes Structured Glazings, Facades and Window Systems. Arrive at the Strategic direction to grow the company to the next level. Study existing processes and systems and help increase the business levels. Worked closely with the top management to help them take the next leap forward in line with the vision of the company.

Voice of the Customer: - Inputs for Services Design for a large Energy & Environment Company: We mapped the opportunity for O&M services for Captive Power Plants, identified Drivers & Inhibitors to outsourcing, compiled O&M costs across CPPs and developed possible Business Models which helped our client assess the opportunity.

India Market evaluation - Elevator & Escalator Industry: For a global Elevator, Escalator industry player we developed a detailed assessment of the Indian market size, projection and growth estimation, segment & end user analysis, geographical distribution, regulatory requirements, etc. The report also identified thrust products, possible market entry routes, etc. Based on our work the client made a decision to enter the Indian market.

Market Research & Assessment / Profit Impact of Marketing Strategy for a Speciality Chemicals Firm: Detailed research on the Indian market for a speciality chemicals firm. This involved an in-depth market survey, end-user analysis, identifying opportunity areas for new technologies and applications, channel evaluation and potential estimation. Enabled client take strategic decisions involving capacity expansion and investments in new technology.

Market Entry Planning / Marketing Strategy Development and Review for an Enterprise Software Company : Assisted an Indian enterprise software company prepare their global expansion plan. This involved studying the markets in various countries, short-listing potential target countries, field market research in Malaysia, Indonesia & Sri Lanka.

Marketing Strategy Development & Review for a U.S. CAD/CAM Software Company : Developed a detailed India marketing plan for a US based MNC operating in the space of CAD/CAM/CAE. Helped client launch an entry-level CAD/CAM solution for the SME segment in India.

Market Entry Planning for an Automotive Component Supplier: Analysis of the Indian Auto Industry for a SE Asian auto component company evaluating an India investment. Based on the findings, our client decided against investing in India.

Market Research & Assessment for a Multinational Dyes & Pigments Manufacturer: Market assessment for Dyes & Pigments and Profiling of pattern of consumption of all colours including dyes and pigments used in Indian industry, for a leading MNC in India. Enabled client to plan their marketing strategy for high - value dyes & pigments.

Voice of the Customer - Inputs for Product / Services Design for a large Software Multinational : Concept testing of new products / services in the Indian market for a large software MNC. Our deep understanding of local tastes and preferences enables our client evolve appropriate solutions for the Indian market.

Market Research & Assessment for a Tier- 1 Automotive Component Supplier : Opportunity assessment for Turbochargers in India. We mapped market potential for Non Auto Turbochargers and identified potential OEMs for our client to build a long-term relationship with.

Customer Satisfaction Study for a Tier-1 Automotive Component Supplier : End-customer feedback on product performance for a Tier-1 auto component manufacturer. The all-India study resulted in an action plan to improve customer satisfaction.

Marketing Related Due Diligence for an Automatic Identification & Data Capture Company: Evaluated the India opportunity for Bar Coding solutions and valuation of the Bar Coding business of a company active in the market. Enabled our client make strategic decisions on the future course of the business.

Industry Sector Studies, Market Research & Assessment for a Company considering a Textile Industry Diversification : Analysis of the global Textile industry and short-listing of sustainable business propositions for a large Indian company diversifying into Textiles. Assisted client in zeroing down on the appropriate project meeting their investment guidelines.

Business Plan Development / Review for a Telecom Network : Project Consultant for a Telecom network. Provided end-to-end consulting services covering India market assessment, business plan preparation, vendor evaluation, financial closure, and roll-out monitoring.

Marketing Strategy Development & Review for a Technical Workstations Company : Detailed mapping of technical workstations installed across India. Our client rolled out a "replacement" programme based on the inputs provided.

Building & Maintaining - Industry Databases / Prospecting Databases for a leading Engineering Firm: Industry & sales prospecting database system for a leading engineering firm. Requirement Definition, and design and implementation assistance. System is operational and multiple offices of client benefiting from the database.

Prospecting Databases / Identification & Profiling of Prospective Customers for a large Software Multinational : Ongoing India market mapping relationship with a large software MNC for the past five years. This includes short-listing focus industry sectors & identifying end-users likely to invest in the client's solutions. Client has been able to reduce marketing and sales costs.

Industry Sector Studies for a Textile Industry Association : Textile Policy Recommendations for reform of the Indian government's textile policy, prepared for the leading textile industry association. Detailed ground-level research helped our client present a strong case.

Industry Sector Studies / Building & Maintaining Industry Databases on the Beverage Industry: We research and update annually a comprehensive database on India's beverage industry, for an associate database company.






Sri Lanka  
       

Market Entry Planning & implementation for an Enterprise Software Company:  Assisted the client in mapping and entering the Sri Lankan market. Identified and profiled large End Users who were potential targets for the company's solutions. Assisted the client company in making presentations to top management of selected End User organizations. This helped our client focus on the right accounts in Sri Lanka with minimum resources.






Indonesia  
       

Market Entry Planning / Marketing Strategy Development and Review for an Enterprise Software Company: Assisted an Indian enterprise software company prepare their global expansion plan. A component of this assignment involved studying the Indonesian market, the existing level of computerization, competition, the channels, which operated in this space and the way business was done. Based on the study a market entry plan was evolved and implemented by the company

Market Entry Planning for an Energy & Environment Company: Market entry plan for the Indonesian market.. In-depth understanding of the end-user industries, fuel & energy scenario, existing and future environmental norms and competitive activity. Our client opened a local office in Indonesia  to drive marketing and support channel partners .






Malaysia  
       

Market Entry Planning / Marketing Strategy Development and Review for an Enterprise Software Company: Assisted our client enter the Malaysian market. We identified the most suitable segment for the client to target and did a detailed analysis of the competition, which helped in our client optimally, position their solution. Channels were identified and evaluated. Large End Users were mapped and leads were generated for the client / channel.

Market Entry Planning for an Energy & Environment Company: Assisted our client map and enter the Malaysian market. This involved working closely with the "Country Manager" designate of the client company in identifying focus segments, evaluation of possible engagement models, identifying channel partners and evolving a business plan.





Thailand  
       

Market Entry Planning for an Energy & Environment Company: Market entry plan for Indonesia, Malaysia and Thailand markets. In-depth understanding of the end-user industries, fuel & energy scenario, existing and future environmental norms and competitive activity. Our client opened local offices in these countries to drive marketing and support channel partners.






Saudi Arabia  
       

Market Entry Planning for a Surface Coating Systems Company: Analysis of the Saudi Arabian market for a client evaluating an alliance with a French trading house to market surface coating systems. Evaluated the market and the proposed alliance partner to enable our client make an informed decision



U.A.E.  
       

Marketing related due diligence for an Engineering Company: Opportunity map of the U.A.E. market for an Indian company planning on trading in engineering products. Our analysis revealed that besides a smaller than expected opportunity size, the competition was intense, resulting in our client dropping this particular project.




  U.S.A.  
       

Marketing Strategy Development & Review for Speciality Chemicals Manufacturer: Mapped the US market for a speciality chemicals manufacturer. Evolved an implementation plan covering focus segments, product potential analysis, product improvement areas, channel restructuring and need for improved marketing collateral. Operations turned around as a result of the new focus top management brought to bear on the business.


Industry Sector Study for a Waste Heat Recovery Solutions Provider : Analysis of the Energy conservation opportunity in Europe and the USA for a UK based company providing waste heat recovery solutions. Client was able to prioritize opportunities to pursue.


Building & Maintaining - Prospecting Databases / Identification & Profiling of Prospective Customers for a CAD/CAM Software Company : Mapped the US, French, UK, Italian, Japanese and German markets for prospective customers and drove project implementation from India. Our client was launching a new marketing programme and wanted to cost effectively generate a database of prospects .

U.K.  
       

Market Entry Planning for an Energy & Environment Company : Analysis of the UK market for an Energy & Environment company. Analysis of industry structure, legislative impacts, technology levels, evaluation of channel partners and alliances for manufacturing outsourcing. Our client acquired a local UK company as a subsequent vehicle to expand into European markets.


Industry Sector study for a Waste Heat Recovery Solutions Provider: Analysis of the Energy conservation opportunity in Europe and the USA for a UK based company providing waste heat recovery solutions. Client was able to prioritize opportunities to pursue


Building & maintaining - Prospecting databases / Identification & Profiling of prospective customers for a U.S. CAD/CAM Software Company: Mapped the US, French, UK, Italian, Japanese and German markets for prospective customers and drove project implementation from India. Our client was launching a new marketing programme and wanted to cost effectively generate a database of prospects


India Sri Lanka Thailand Malaysia Indonesia U A E Saudi Arabia U K USA