Sector Experience

India Market Research for Decarbonization / Carbon Accounting software
Conducted a comprehensive survey across key industry sectors to analyze current practices in carbon accounting, software and service usage, and end-user expectations. Gathered valuable insights on desired features and offerings expected from new providers to support client strategy development.

Market Entry and Marketing Strategy Development
Interstrat supported an Indian enterprise software company in preparing its global expansion plan. This included conducting detailed market studies across various countries, identifying and shortlisting high-potential target markets, and executing field market research in Malaysia, Indonesia, and Sri Lanka. The insights enabled the client to make informed decisions on market entry and growth strategies.

Voice of the Customer - Inputs for Industry-Specific Enterprise Software Solutions
Interstrat conducted a sector-focused survey to evaluate current practices, software usage, and industry-specific processes. The study identified gaps in existing offerings, enabling the client to target key industry sub-sectors with a tailored solution set. Additionally, the exercise highlighted potential prospects ready for immediate engagement, accelerating the client's market penetration strategy.

Analytics & AI/ML Adoption Study for Banks
Interstrat conducted a comprehensive study to gather key data points on the adoption of analytics and AI/ML solutions by select banks. By engaging key respondents within individual banks, we captured valuable feedback on their usage, challenges, and expectations. The insights derived from the study enabled our client to formulate a clear and targeted Go-To-Market strategy for this specific set of prospects.

India market mapping and Lead generation for Dealer Network Management solutions (DNMS)
Interstrat conducted a market mapping study across select industry segments to analyze distribution networks and assess solutions used for managing principal-to-retailer transactions. By engaging both business and technology stakeholders, the study identified key pain points and desired functionalities. A brief on the client's DNMS solution was presented, leading to further sales engagement with interested prospects. This initiative supported the client's India market entry and setup strategy for their multinational expansion.

Event Audience Acquisition and Response Management
Interstrat has successfully managed audience acquisition for a variety of events, from niche roundtable discussions to large-scale conferences, both offline and online. Our scope included building targeted account and contact databases, driving audience generation, and managing responses. Event topics have spanned enterprise software, financial solutions, big data, AI, and cloud infrastructure solutions, demonstrating our versatility in engaging specialized audiences across industries.

Assessment of Digital Transformation readiness for Industrial Machinery segment:
Interstrat conducted a comprehensive survey to evaluate the digital transformation readiness, challenges, and future plans of key accounts within the Indian industrial machinery sector. The feedback was captured through an online survey, followed by detailed analysis and further interactions. The insights enabled the client's sales team to adopt an account-specific approach and engage effectively with senior management.

Reach out program for renewal / upgrade of 'Out of Maintenance' solutions:
Interstrat executed a targeted outreach program for "Out of Maintenance" customers, emphasizing the advantages of upgrading to the latest cloud versions. The initiative highlighted product enhancements and showcased the value of adopting updated solutions. As a result, the program successfully generated opportunities for re-establishing maintenance contracts and expanding customer engagements.

Event Audience Management for Industrial Machinery Segment:
Interstrat executed a comprehensive database buildup of target accounts and contacts for an onsite event focused on CAX/PLM solutions in the industrial machinery segment. The program covered audience generation, engagement, and response management, ensuring effective participation and maximizing event success.

Strategic Sales Pipeline Development for CAX Solutions:
Interstrat has run comprehensive database development, qualification, and delivery programs for Sales Accepted Opportunities (SAOs) in the CAX solutions space. Successfully operating for multiple years, the program spans various industry segments, driving targeted sales engagement and supporting client growth.

Marketing Strategy Development & Review for a U.S. CAD/CAM Software Company:
Developed a detailed India marketing plan for a US based MNC operating in the space of CAD/CAM/CAE. Helped client launch an entry-level CAD/CAM solution for the SME segment in India.

Building & Maintaining - Prospecting Databases / Identification & Profiling of Prospective Customers for a U.S. CAD/CAM Software Company:
Mapped the US, French, UK, Italian, Japanese and German markets for prospective customers and drove project implementation from India. Our client was launching a new marketing programme and wanted to cost effectively generate a database of prospects.

Opportunity Assessment for India based Third Party Warranty Services Business for an Integrated Logistics Company:
Evaluation of willingness & market size of outsourced warranty services for Professional Electronic Equipment. Profiling Customer service strategies & processes of leading Telecom / IT & Medical Equipment manufacturers to develop a possible Market Approach to enter the business.

Customer Satisfaction Study for a Tier-1 Automotive Component Supplier:
Interstrat conducted an all-India study to gather end-customer feedback on product performance, spare parts availability, and service quality for a Tier-1 auto component manufacturer. Insights from the study led to the development of a targeted action plan to enhance customer satisfaction and service delivery.

Market Research & Assessment for a Tier- 1 Automotive Component Supplier:
Opportunity assessment for Turbochargers in India. We mapped market potential for Non Auto Turbochargers and identified potential OEMs for our client to build a long-term relationship with.

India Market evaluation - Elevator & Escalator Industry:
For a global Elevator, Escalator industry player we developed a detailed assessment of the Indian market size, projection and growth estimation, segment & end user analysis, geographical distribution, regulatory requirements, etc. The report also identified thrust products, possible market entry routes, etc. Based on our work the client made a decision to enter the Indian market.

Market Assessment for Engine Applications in Oil & Gas:
Interstrat conducted a detailed study of the Oil & Gas sector, covering both offshore and onshore Exploration & Production (E&P) operations. The research assessed the usage and demand for engines across applications such as gensets, compressors, and mud pumps. The insights provided the client with a well-informed medium-term strategy for targeting this sector, while also identifying immediate short-term opportunities for business growth.

Market Assessment and Potential estimation for Asphalt Equipment:
Conducted a comprehensive market assessment and sizing for specific asphalt road construction equipment in India. The project involved analyzing market segments, end-user types, geographical distribution, and regulatory frameworks. Findings helped develop clear understanding of competitive landscape & opportunities offered by the market in the medium term.

Market Assessment of Light Compaction Equipment:
Developed an in-depth analysis of the fragmented Light Compaction Equipment industry to estimate market size, segment shares, and pricing dynamics. The study included an evaluation of the market split between imports and locally manufactured products, providing actionable insights for strategic decision-making.

Market feedback on Motor Graders usage (End customers / Dealers):
Conducted a detailed survey of Motor Grader users to evaluate their experiences across key parameters such as productivity, efficiency, service and parts availability, and cost of ownership. The insights supported a client in assessing the feasibility of investing in or acquiring a business within this sector.

Market Size Estimation for Arial Work Platforms:
Interstrat conducted an in-depth study of the Indian market for Aerial Work Platforms (MEWPs), including the unstructured segment for imported used machines. The research covered industry practices, end-user expectations from OEMs, and competitive dynamics. The insights enabled the client to develop a comprehensive market map and establish a medium-term market outlook.

High-Value Customer Feedback Study - Capital Equipment:
Interstrat engaged with high-value customers of a client to gather candid feedback on both the client’s brand and competitor brands. The study assessed key aspects such as product quality, performance, service, and fleet support. Notably, the respondents primarily consisted of next-generation leaders who are transitioning into management roles. The insights provided actionable recommendations to strengthen market positioning and customer satisfaction.

Excavator Attribute Survey and Marketing Strategy:
Interstrat conducted a market survey to gather insights from customers and buyers on various excavator attributes across different primary applications and regions. The findings provided the client with a clear understanding of market preferences, enabling them to strategically plan their communication and marketing initiatives for a successful new product launch.

Market Assessment & Sizing for Factory Automation :
Conducted a comprehensive market mapping for select factory automation products in India, evaluating competitive presence across various Geographies, Industry Sectors and Applications. Developed a detailed market size estimation, providing actionable insights that enabled the client to create targeted region- and industry-specific strategies to enhance market share.

Comprehensive Sales Organization Review and Optimization:
Conducted an in-depth assessment of the client's sales organization, spanning regional offices across India. The review evaluated business practices, application development capabilities, and region-specific industry focus. Insights from the assessment led to targeted improvements at both regional and head office levels, enhancing overall operational efficiency.

CCUS Market Study for High Emission Sectors:
Interstrat conducted a targeted market study across key high-emission sectors to assess current practices, readiness, and perspectives on investing in Carbon Capture, Utilization, and Storage (CCUS) capacities. The insights gained enabled our client to make informed investment decisions and strategically pursue emerging opportunities in this space.

Voice of the Customer: - Inputs for Services Design for a large Energy & Environment Company:
We mapped the opportunity for O&M services for Captive Power Plants, identified Drivers & Inhibitors to outsourcing, compiled O&M costs across CPPs and developed possible Business Models which helped our client assess the opportunity.

Market Study for <10MW Captive Power Plants for Energy & Environment Company:
Analysis of the Indian market for small solid-fuel-fired captive power plants. Assessment of acceptability of solid fuels and turnkey plant supply among various industries, estimation of market potential, impact of New Electricity Act 2003 and other major developments/trends. Strategies to boost the potential business volumes. The client has entered this field, investing in a strong setup and necessary resources to address the business opportunity.

India Market Research for Decarbonization / Carbon Accounting software:
Conducted a comprehensive survey across key industry sectors to analyze current practices in carbon accounting, software and service usage, and end-user expectations. Gathered valuable insights on desired features and offerings expected from new providers to support client strategy development.

Market Entry Planning for an Energy & Environment Company:
Analysis of the UK market for an Energy & Environment company. Analysis of industry structure, legislative impacts, technology levels, evaluation of channel partners and alliances for manufacturing outsourcing. Our client acquired a local UK company as a subsequent vehicle to expand into European markets.

Industry Sector Study for a Waste Heat Recovery Solutions Provider:
Analysis of the Energy conservation opportunity in Europe and the USA for a UK based company providing waste heat recovery solutions. Client was able to prioritize opportunities to pursue.

Market Entry Planning for an Energy & Environment Company:
Market entry plan for Indonesia, Malaysia and Thailand markets. In-depth understanding of the end-user industries, fuel & energy scenario, existing and future environmental norms and competitive activity. Our client opened local offices in these countries to drive marketing and support channel partners.

Market Research & Assessment / Profit Impact of Marketing Strategy for a Speciality Chemicals Firm:
Detailed research on the Indian market for a speciality chemicals firm. This involved an in-depth market survey, end-user analysis, identifying opportunity areas for new technologies and applications, channel evaluation and potential estimation. Enabled client take strategic decisions involving capacity expansion and investments in new technology.

Marketing Strategy Development & Review for a Speciality Chemicals Manufacturer:
Mapped the US market for a speciality chemicals manufacturer. Evolved an implementation plan covering focus segments, product potential analysis, product improvement areas, channel restructuring and need for improved marketing collateral. Operations turned around as a result of the new focus top management brought to bear on the business.

Market Research & Assessment for a Multinational Dyes & Pigments Manufacturer:
Market assessment for Dyes & Pigments and Profiling of pattern of consumption of all colours including dyes and pigments used in Indian industry, for a leading MNC in India. Enabled client to plan their marketing strategy for high-value dyes & pigments.

Market Entry Planning for a Surface Coating Systems Company:
Analysis of the Saudi Arabian market for a client evaluating an alliance with a French trading house to market surface coating systems. Evaluated the market and the proposed alliance partner to enable our client make an informed decision.

Marketing Related Due Diligence for an Automotive Identification & Data Capture Company:
Buildup of Prospecting database as per target parameters, engagement and identification of Sales Qualified Leads for Enterprise NAS solutions. This covered On premise, Cloud as well as Hybrid deployments.

Market mapping and Strategy development for a Technical Workstations Company:
Involved detailed mapping of Technical workstations installed across India. Based on the findings our client rolled out a 'replacement' programme.

Sales qualified leads (SQL) generation for Enterprise NAS / SAN Storage (On premises / Cloud) for an IT MNC:
Buildup of Prospecting database as per target parameters, engagement and identification of Sales Qualified Leads for Enterprise NAS solutions. This covered On premise, Cloud as well as Hybrid deployments.

Partner Identification for European Market Expansion:
Interstrat supported a US-based archival solution provider in expanding into the European market. The project involved developing a reference profile for an ideal partner, compiling a long list of potential partners across target countries, and evaluating them based on key parameters. Shortlisted partners were further engaged to assess their interest, leading to the arrangement of introductory meetings for the client.

Growth Strategy and Business Plan for IT Services:
Interstrat developed a comprehensive growth strategy and business plan for the IT services subsidiary of a global MNC. With three distinct business divisions, the focus was on identifying new market opportunities while ensuring alignment with existing offerings. The approach involved in-depth market research to evaluate potential regions, resulting in the selection of the most suitable markets for targeted expansion. The plan provided a cohesive strategy to drive sustainable growth across all divisions.

Database Build and Lead Generation for Enterprise Cloud Solutions:
Interstrat executed a database build and lead generation program for a global enterprise cloud solutions provider in the Indian market. The initiative covered a comprehensive range of offerings, including cloud storage, enterprise application migration and deployment, archival and disaster recovery (DR), cloud security, and office collaboration suites. The targeted approach enabled the client to effectively identify and engage with potential customers, driving market expansion.